Soriana promotes reuse and recycling of packaging
Mar 11, 2024 6:19:04 GMT
Post by account_disabled on Mar 11, 2024 6:19:04 GMT
The development of social responsibility programs by companies has become one of today's obligatory commitments, which has driven the communication of initiatives of all kinds.
The above invites us to question what is the true impact of some programs that are communicated.
For four years, Soriana Fundación has France Mobile Number List been working on implementing its social responsibility projects in line with the company's corporate objectives, with the aim of better structuring its programs and encouraging consumer participation. But what has been its true reach?
Claudia Aguado, deputy director of Soriana Fundación, shared one of the programs that has been in constant evolution; This is Re.sí.cla., an initiative that began in 2013 in 58 stores in Nuevo León with the invitation to customers to leave PET, aluminum, glass and paper in the customer service area in exchange for an economic incentive in the electronic wallet for the amount of materials provided.
At this time they realized that consumers were not redeeming the electronic points, which, according to Claudia Aguado, shows that clients were not depositing the materials to receive an economic incentive, but rather out of a motivation to help the environment.
They also identified that one of the problems with the collection were the ineffective and inaccessible processes for the entire public, specifically for children who were the most excited to join.
Constant evolution
Based on these results, we sought to make Soriana's social responsibility program process much more effective with the aim of streamlining the safeguarding and collection process. Likewise, the issue of points was eliminated and much more accessible and dynamic machines were provided. for the public.
Around this, the operation was structured in such a way that in 2017 PET collection machines were implemented in 10 stores in Mexico City, with a much faster, fun and accessible process for children.
The machine allows the customer to receive more product and choose between redeeming the electronic points or donating the profit to the Soriana Fundación.
“They are very new for the client, children can deposit the bottles and watch how they are crushed and decide whether to donate the money or deposit it in the electronic wallet,” added Claudia Aguado.
In 22 stores in Nuevo León there are these new and larger containers that allow for greater control and hygiene in collection. During 2018, more than 69,000 kilos of PET, aluminum and paper were collected.
In addition to these actions, a nationwide dissemination and awareness campaign was implemented about the use of ecological bags; the bag was redesigned to make it more attractive and customers knew that there were other ways to contribute and raise awareness.
Likewise, Soriana works on the reuse program for detergent containers with the goal of reducing the purchase of plastics that are quickly discarded. This program has been running since 2018, although only in the City Clubs of Nuevo León.
More information regarding customer participation and specific results of the reuse program, the company still does not have measurement processes to demonstrate the impact generated.
What is the social purpose?
Profits from these Soriana social responsibility programs go directly to its Foundation, which supports the Misericordia home and other social projects. During the first four months of implementation of the containers, 126 thousand pesos were donated and in all of 2018 more than 450 thousand pesos were donated.
For now, Nuevo León and Mexico City are the only entities to participate in the Re.sí.cla program. because the logistics involved “is very strong” and the implementation of an efficient and controlled model avoids control problems over materials.
The Foundation ensures that if there is no good structure in the programs or they are not aligned with the business strategy, they can easily lose their objective.
The results are still vague and the logistics of measurement in the programs are complex and prevent a general understanding of the advances that are being generated.
Without a doubt, the participation of citizens in Soriana's social responsibility programs has been essential for its progress, although it is still unknown how many are choosing to acquire a culture of responsibility with the environment as well as more details of the impact generated with these two programs. .
The above invites us to question what is the true impact of some programs that are communicated.
For four years, Soriana Fundación has France Mobile Number List been working on implementing its social responsibility projects in line with the company's corporate objectives, with the aim of better structuring its programs and encouraging consumer participation. But what has been its true reach?
Claudia Aguado, deputy director of Soriana Fundación, shared one of the programs that has been in constant evolution; This is Re.sí.cla., an initiative that began in 2013 in 58 stores in Nuevo León with the invitation to customers to leave PET, aluminum, glass and paper in the customer service area in exchange for an economic incentive in the electronic wallet for the amount of materials provided.
At this time they realized that consumers were not redeeming the electronic points, which, according to Claudia Aguado, shows that clients were not depositing the materials to receive an economic incentive, but rather out of a motivation to help the environment.
They also identified that one of the problems with the collection were the ineffective and inaccessible processes for the entire public, specifically for children who were the most excited to join.
Constant evolution
Based on these results, we sought to make Soriana's social responsibility program process much more effective with the aim of streamlining the safeguarding and collection process. Likewise, the issue of points was eliminated and much more accessible and dynamic machines were provided. for the public.
Around this, the operation was structured in such a way that in 2017 PET collection machines were implemented in 10 stores in Mexico City, with a much faster, fun and accessible process for children.
The machine allows the customer to receive more product and choose between redeeming the electronic points or donating the profit to the Soriana Fundación.
“They are very new for the client, children can deposit the bottles and watch how they are crushed and decide whether to donate the money or deposit it in the electronic wallet,” added Claudia Aguado.
In 22 stores in Nuevo León there are these new and larger containers that allow for greater control and hygiene in collection. During 2018, more than 69,000 kilos of PET, aluminum and paper were collected.
In addition to these actions, a nationwide dissemination and awareness campaign was implemented about the use of ecological bags; the bag was redesigned to make it more attractive and customers knew that there were other ways to contribute and raise awareness.
Likewise, Soriana works on the reuse program for detergent containers with the goal of reducing the purchase of plastics that are quickly discarded. This program has been running since 2018, although only in the City Clubs of Nuevo León.
More information regarding customer participation and specific results of the reuse program, the company still does not have measurement processes to demonstrate the impact generated.
What is the social purpose?
Profits from these Soriana social responsibility programs go directly to its Foundation, which supports the Misericordia home and other social projects. During the first four months of implementation of the containers, 126 thousand pesos were donated and in all of 2018 more than 450 thousand pesos were donated.
For now, Nuevo León and Mexico City are the only entities to participate in the Re.sí.cla program. because the logistics involved “is very strong” and the implementation of an efficient and controlled model avoids control problems over materials.
The Foundation ensures that if there is no good structure in the programs or they are not aligned with the business strategy, they can easily lose their objective.
The results are still vague and the logistics of measurement in the programs are complex and prevent a general understanding of the advances that are being generated.
Without a doubt, the participation of citizens in Soriana's social responsibility programs has been essential for its progress, although it is still unknown how many are choosing to acquire a culture of responsibility with the environment as well as more details of the impact generated with these two programs. .